A sign outside Sundance Records welcomes in customers to the store in San Marcos, Texas, Wednesday, October 14, 2026. (RJ Stansbury) 
The neon sign glows outside the store, Wednesday October 14, 2026. (RJ Stansbury) 
Customers are seen walking out of the store after purchasing items, Wednesday, October 28, 2026. (RJ Stansbury) 
Sundance Records sells custom shirts alongside its collection of vinyl records, Wednesday, October 14, 2026. (RJ Stansbury) 
Sundance Records employee Lisa Smith looks at new products at the store, Wednesday, October 14, 2026 (RJ Stansbury) 
Returning customers Owen Hunt, left, and Skipper Conner look around the store Wednesday, October 14, 2026. (RJ Stansbury) 
Sundance Records displays a section of posters, Wednesday, October 14, 2026. (RJ Stansbury) 
Customer Reilley Davis, checks out vinyl records to add to her collection, Wednesday, October 28, 2026. (RJ Stansbury) 
Political stickers are displayed on the checkout counter wall Wednesday, October 14, 2026. (RJ Stansbury) 
The walls and ceilings are covered with posters, Wednesday, October 14, 2026.(RJ Stansbury) 
First-edition vinyl records make the store a must-have destination for any collector Wednesday, October 14, 2026. (RJ Stansbury) 
Customer Reilley Davis checks out CDs Wednesday, October 28, 2026. (RJ Stansbury) 
Owen Hunt, left, and Skipper Conner look around the store to find new vinyls to add to their collection Wednesday, October 14, 2026. (RJ Stansbury) 
Sundance Records features 45 rpm records on sale Wednesday, October 14, 2026. (RJ Stansbury) 
Photographs of Sundance Records original owners Bobby Barnard and Nancy Barnard are displayed in the store Wednesday, October 14, 2026. (RJ Stansbury)
Once a relic of the past, vinyl records have had a massive comeback over the years. The resurgence in physical media fuels the local legacy of Sundance Records. While apps like Spotify and Apple Music offer instant convenience, independent record stores provide a place where collectors can physically hunt for first editions, new pressings and 45 rpm records. By remaining a home for physical media enthusiasts, Sundance Records continues to connect new and returning generations of music lovers.
