Texas State University is building new football performance center, Johnny and Nathali Weisman Football Performance Center, designed to improve the athletic program while also benefiting the university and the city of San Marcos with the completion date in March 2025.
This facility is being designed to take the Bobcats’ football program to the next level. The facility is a big upgrade on the teams’ resources for training, recovery, and strategy, the center shows Texas State’s serious commitment to football success. But the benefits do not stop there. This new addition is expected to attract talented athletes, boost the school’s reputation, and bring revenue to the local community.
A Catalyst for Athletic Excellence
The performance center is equipped with advanced training tools, recovery rooms, and spaces for game analysis. These resources are intended to help athletes train more efficiently, recover effectively, and prepare comprehensively for competitions. There is also a nutrition center to support players’ health and performance.
Texas State athletic trainer, Seth Berg, whose sole job is to help keep these athletes healthy and able to perform at their best, emphasized the impact the facilities have on his job.
“Having better facilities allows us to do more as athletic trainers and provide the best care for our athletes.”
Also, the facility represents a significant advantage for recruiting. By showcasing these state-of-the-art amenities, Texas State can appeal to high-caliber athletes who prioritize professional-grade resources. Competing with other programs in the Sun Belt Conference, the university has positioned itself to attract recruits who could help the team achieve higher levels of success.
Garnering School Spirit
Texas State football’s recent improvement in performance is already helping to ignite a new wave of school spirit among students, faculty, and alumni. As the football program shows signs of growth, the enthusiasm around the team has increased noticeably. This was evident during the recent rivalry game against UTSA, where Texas State broke its attendance record, drawing a massive crowd to cheer on the Bobcats. Such moments create a sense of pride and unity on campus, strengthening the connection between athletics and the broader university community.
A vibrant football culture fosters more engagement from students and alumni, whether it’s through attending games, supporting fundraisers, or participating in campus traditions. The new facility provides the team with the resources needed to sustain and build upon this momentum, ensuring that the excitement surrounding Texas State football continues to grow. By cultivating a strong sense of community, the performance center helps reinforce the university’s identity and spirit.
Moreover, football serves as the primary source of funding for all athletic programs at Texas State. A successful football team generates revenue that supports other sports, ensuring that athletes across disciplines have access to quality facilities, scholarships, and coaching. When asked about what impact he sees this facility having wide receiver, Chris Dawn Jr. said:
“The improvement of this facility will benefit I think the whole athletic atmosphere hoping others will come in and use it too”
By investing in football, Texas State is investing in the success of its entire athletics department, creating opportunities for student-athletes in sports ranging from basketball to track and field.
The only ‘decor’ currently in performance center. This will be the most expensive, privately-funded facility enhancement project Texas State Athletics has ever built. (photo credit: Taejha Badal) 
Associate Strength Coach, Clark Eyers in the old weight room soon to be torn down after the team wraps up the bowl game. This room will be turned into a meeting room for the team. (photo credit: Taejha Badal) 
This new weight room will be 8,000 square feet, more than double the existing space. Construction on this part of the project is complete and is waiting on furnishing upon the completion of the teams entire season. (photo credit: Taejha Badal) 
Electricians, in the soon to be players lounge. While this room is completed it is still unused and is in need of final electrical testing and furnishing.(photo credit: Taejha Badal) 
United Site Services is the association behind the work being done for the performance center. Pfluger Architects, Inc. as the official architects and White Construction as the contractor. (photo credit: Taejha Badal) 
UFCU recently started sponsoring Texas State’s football stadium this year following the teams successful season last year. The team rounded out their season by qualifying for their first bowl game in school history and then proceeded to do the same this season. (photo credit: Taejha Badal) 
Just half of the layout of the new training room one of the first parts of the project to be completed. The entirety of the training room is now 3,000 sqft. (photo credit: Taejha Badal)
United Site Services is the association behind the work being done for the performance center. Pfluger Architects, Inc. as the official architects and White Construction as the contractor.
(photo credit: Taejha Badal)
UFCU recently started sponsoring Texas State’s football stadium this year following the teams successful season last year. The team rounded out their season by qualifying for their first bowl game in school history and then proceeded to do the same this season. (photo credit: Taejha Badal)
Just half of the layout of the new training room one of the first parts of the project to be completed. The entirety of the training room is now 3,000 sqft. (photo credit: Taejha Badal)
Economic and Cultural Impact on San Marcos
The performance center’s influence is likely to extend into the local economy. As the football program grows, game days may attract more visitors to San Marcos, benefiting businesses like hotels, restaurants, and shops. Hotels often experience a surge in bookings, particularly from out-of-town fans and visiting teams, while local restaurants see increased patronage from pre- and post-game crowds. Retail stores, too, benefit from the influx of visitors purchasing memorabilia, apparel, and other goods.
The economic boost extends beyond game days. Seasonal trends, such as the lead-up to major games or bowl appearances, could create additional opportunities for businesses to thrive. Moreover, with larger crowds attending games, vendors inside the stadium, including concessions and merchandise stands, also see higher revenue, adding to the local economic uplift.
In the long run, the growing success of the football program and increased attendance could attract corporate sponsors and larger events to the area, bringing more significant economic opportunities to San Marcos. These ripple effects benefit not only the business community but also contribute to increased tax revenues that can support city projects and infrastructure improvements.
Community programs hosted at the facility—such as youth clinics or open houses—could foster stronger ties between Texas State and local residents. Superintendent of the construction, Greg Coleman, expressed the project made him feel more connected to the team.
“Personally, I’ve really enjoyed the interaction with the faculty, coaches, and the enthusiasm and excitement of being around a college football team.”
The school can strengthen its prominence in the area by inspiring local kids and fostering goodwill by interacting with the community.
Looking Ahead
While the performance center’s immediate impact is promising, its long-term potential is equally significant. The facility’s modern features could help the university remain competitive in collegiate sports, drawing sponsorships and donations that support continued growth. One clear example of this is the recent partnership with UFCU, which became a stadium sponsor following the team’s successful season. This sponsorship highlights the football program’s increasing appeal and provides additional financial resources to enhance facilities and operations.
Conclusion
The new Texas State University football performance center is more than just a training facility; it’s an investment in the future. By supporting athletic excellence, enhancing school spirit, and strengthening ties with San Marcos, the center is poised to create lasting benefits. While its ultimate impact will take time to fully materialize, the foundation it sets is a strong step toward progress for the university and the surrounding community.
